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Hints on effective retail advertising, with an emphasis on consumer electronics. Wednesday, August 25, 2010. Specialty Consumer Electronics is a rude French waiter. Lots of Americans who love food will never venture into a nice French restaurant. Lots of Americans who love music will never venture into a specialty electronics store. For nearly the same reasons. They think that, in the restaurant, the waiter is going to roll his eyes and sniff if they mispronounce.

For well over a decade, Roger Dooley and expert guests have been writing about consumer neuroscience, neuromarketing, persuasion psychology, behavior research and more, all from a practical business perspective. Read over 1,000 articles, scan the directory of neuromarketing companies, find the best neuromarketing and persuasion books, and more! Roger Dooley is the author of.